Woolworths Cricket Blast ‘24 Campaign

Following the success of the 2023 ‘Imagine the fun’ campaign for Cricket Australia Woolworths Cricket Blast (WWCB) program, this year we were tasked to create 6 x 15” TVC’s spots that continued to show the fun and fast-paced nature of both the WWCB and Junior Cricket programs that Cricket Australia have to offer. Each video was specifically created to showcase the 3 messaging pillars of ‘PLAY, LEARN & GROW’ across both WWCB and Junior Cricket. Using a first person POV perspective, we invited the viewer to come and experience the cricket programs first-hand as though they’re in the thick of the action. Watch the 15” spots and experience the thrill of cricket for yourself!

Cricket Australia
Head of Brand & Marketing: Teresa Basile
Senior Marketing Manager, Participation & International: David Hutchinson
Marketing Lead, Participation: Caitlin Tuttle
Marketing Coordinator, Participation & International: Emily Beaumont
Senior Growth Programs Manager: Samantha Krajina

Apparent
Creative Director: Jackson Long
Copywriter: Jessie Staszkiewicz
Art Director: Adrian Mok
Senior Designer: Jean-Paul Faint
Designer: Liam Burn
Business Director: Hayden Mead
Senior Account Director: Tasha Meehan
Executive Producer: Tanya Tankiang
Senior Integrated Producer: Jack Caldwell

Collider
Managing Director: Rachael Ford-Davies
Director: Raghav Rampal
Executive Producer: Annie Schutt