Woolworths Cricket Blast - Imagine the Fun

Ready to bat, bowl and have a ball? With Cricket season fast approaching, Cricket Australia briefed us to create a whole new campaign for their junior cricket program ‘Woolworths Cricket Blast’. All kids aged up to 10 years old is welcome to join in on a 60-90 minutes action packed session in a fun and inclusive environment. So in the spirit of junior cricket, we asked Aussie kids to harness the power of their imagination to ‘Imagine the Fun’ of cricket. We created a vibrant, high-energy and action packed sequence of fun in this campaign to show how kids can enjoy these unforgettable moments and memories playing cricket with their mates.

Cricket Australia
Head of Brand & Marketing: Teresa Basile
Senior Marketing Manager, Participation & International: David Hutchinson
Marketing Lead, Participation: Caitlin Tuttle
Marketing Coordinator, Participation & International: Emily Beaumont
Senior Growth Programs Manager: Samantha Krajina
Senior Manager Strategic Projects: Jon Stimpson

Apparent
Executive Creative Director: Michelle Turchini
Creative Director: Jackson Long
Design Director: Jen Mellander
Copywriter: Jessie Staszkiewicz
Junior Art Director: Adrian Mok
Designer: Liam Burn
Business Director: Hayden Mead
Senior Account Director: Suzie Cotterill
Senior Account Manager: Lily O’Connell
Executive Producer: Tanya Tankiang
Senior Integrated Producer: Kesha Robertson

Collider
Managing Director: Rachael Ford-Davies
Director: Rob Stanton-Cook
Executive Producer: Annie Schutt

Kitchen Creative
Photographer: Toby Burrows
Producer: Manuela Leigh

Otis Studio